MIDA™
was founded by

  • is an art and architecture historian and curator. Trained in Rome, she worked on contemporary art exhibitions at leading museums in Italy before directing an art gallery in Dubai.
    The same curatorial eye guides her work in the Emirates where, drawing on ten years of first-hand knowledge of local culture, she designs cultural experiences and special events that reveal the UAE beyond the usual routes and, above all, beyond its clichés. Each one brings together history, traditions, contemporary culture and the many communities that make up the country.

Prima Causa

Michela brings the idea, its meaning and the cultural spark that set everything in motion.

She leads art, curation and cultural projects.

&

  • has spent more than twenty years shaping hospitality projects on both sides of the table, as designer and as client. His work spans ultra-luxury hotels and resorts, branded residences, beach and yacht clubs, and restaurants across Italy and the Middle East. As a client representative, he has directed architects and designers such as Herzog & de Meuron, David Chipperfield Architects, RSHP, Foster + Partners, BIG, Lissoni & Partners and Lázaro Rosa-Violán, among others, on architecture and interior design projects for Rosewood, Four Seasons, EDITION, Ritz-Carlton and JANU, working closely with operators from concept to opening.

Ex Machina

David makes it happen, giving the idea shape and leading the process that brings it to life.

He leads client advisory and creative direction.

As a creative catalyst and client advisor, MIDA™ sits at the client’s table to select the right team for each project.

We work with architects, landscape designers, interior designers, lighting designers, engineers, product designers, graphic designers, photographers, filmmakers, writers, artists, curators, and makers.

We are always looking for
talented people to bring
into our projects.
Get in touch.

When a client prefers an integrated approach, we work as MIDA|CORE™, the architecture and design practice born from the collaboration between MIDA and CORE Studio.

We set the vision and give it form, from the first sketch to the last detail, maximising efficiency and allowing our clients to work with one team, one voice, one contract.